New branding arrives from Tramlink

 New branding arrives from Tramlink

Transport of Oras has now approved the new branding for Tramlink under new guidance from the Ministry of Transport. The Ministry of Transport has asked all companies operating transport services in New Oras to have a clear identity and brand themselves under one style to make it easier for passengers to distinguish between services. Tramlink is the first, with their brand new "Diamond T" logo. The logo is designed by Oras University Student G. Butler as part of a module on Graphics for business. G. Butler said he wanted to capture the elegance of Tramlink and provide an "antique" feel to the brand. At the heart of the brand is this specific shade of orange, which stands out against New Oras' infrastructure. 

Tramlink CEO George Rollador said, "This new logo allows Tramlink to move forward in unifying transport. [...] with our new station opening at Tunnel Farm to provide a connection to the new university campus and an increase in demand for people heading to New Oras for holiday, tramlink will be the first and last for many of those passengers, and we are looking to expand and work with our partners to provide a reliable service." 

This rebrand comes after Tramlink has pledged to double its service frequency and refurbish the existing rolling stock on the line. Tramlink has also placed an order with VonVard Rail for another train after a passing place was approved at the new Tunnel Farm station.